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Sean's picture
Member Since: 07/22/2014

Hi!

I agree that boar games (or any industry) can look at something similar as a benchmark and apply it to increase their success. I often hear the board game/video game comparison and I think there are some very valid points. 

What I don't often read are some of the critical differences of why these mediums, and what defines them,  are difficult to apply to one another.

I think the author listed a few things about video games:

- Quick play time

- Repetitive task

- Easy/intuitive instruction

- Readily accessible technology

- Inexpensive initial purchase cost  

Those were some general things that opened up the market to the casual/general audience. And then there were some other comments around the subject (Wii Fitness etc). 

I tend to agree that a board game company can look at the computer game market and find out how to mirror that success, but I also saw a ton of logistical/mechanical issues if we try too hard to mimic what the computer game industry has done. 

The Differences between the Two: 

I think that the reason someone plays a casual video game should be different than the reason they play a casual board game. I think if we try as a market to say: "Play these board games! They are just like your video games!" people would not choose a board game over a video game. And I think that is because a board game cannot compete with a video game in terms of:

1. Quick play time (set up alone on a board game takes a while--not to mention it requires multiple people to play)

2. Repetitive task (this will be hindered because a board game takes a while to play) 

3. Expense (a board and components by its very nature will be more costly than an electronic game)

4. Logistical requirements (a board game requires multiple things that  a video game does not, mainly, time and other people)

I think we may want to look at, and advertise WHY a board game is DIFFERENT than a casual video game, and why these differences are GOOD.

Let's embrace the fact that a board game wont play like pac man. Let's focus on a different purpose: A board game is meant to bring people together and they will collectively be entertained by the people playing the game, not necessarily (or just) the game itself.

I think this is critical. If we look at a video game-- a person is entertained by the game alone. Multiplayer is an option, but a lot of times, unnecessary and even unwanted in games!

But a board game, the multiplayer component is the very reason TO PLAY. Not the game itself.

I think if we say: Play a casual game because it is different than the games on your phone, because you will have a conversation with your friend you never would have had otherwise. This is our point of difference. This is where we justify that it takes longer to play, that it is not the same as a video game. 

If we try and mirror/mimic video games too closely, I think we do what board games are meant to do a disservice. If we make them like video games, they wont be able to compete with a video game, and will always be second best. But if we say, "keep your video games, but play board games because it is a different purpose" then we will have a unique selling point. 

I think this is harder to do--saying that a board game is not about YOUR entertainment alone, but it's about other people as well, this runs counter to what we as consumers are used to (everything catering to exactly what we want as an individual--how I feel, regardless of others). But I think we need to celebrate this difference in board gaming. I don't want to see a simple copy of what video games do. 

Perhaps I am over-zealous, perhaps I am misguided in this post. But I just thought of that as I was reading this article. 


TL;DR 

Video games are great in their unique way, board games are great in their unique way. Let's not try to make board games a mere copy of what video games are doing; let's highlight their differences, and why each has a reason to be.