Inside the Casual Game Revolution
Imagine a world where board games are a hot topic of conversation. The chatter at the office is about what good games have been played recently and the conference rooms at lunch time are packed with people surrounding the tables, playing games. Instead of constantly texting, surfing the web, or gathering around the TV, friends and families get together regularly for face-to-face game time. Wouldn’t it be amazing?
Well, forget about it. It’s never going to happen. Ever. That is, unless we make some changes in the board game industry.
I believe casual gamers are the key to unlocking the true potential of our industry, both now and in the future, yet this market is being vastly underserved. Unless we figure out how to reach this audience properly and cater to their needs directly, board gaming will forever remain in the eyes of the general public as either an activity for children or a fringe activity that is inaccessible, confusing, or unpopular to most people.
A casual gamer is someone of any age who is interested in board games to some extent, but is not interested in committing to a new hobby or learning difficult and time consuming games and traditions. A rapidly-growing group of casual gamers are becoming aware of modern board games via mobile apps, celebrity recommendation (read: TableTop), and consumer trade shows such as PAX. For most of these people, board gaming is simply a fun form of entertainment that offers an effective way of communicating and bonding with friends and family on a personal level. Some of them go on to embrace the gaming hobby to its full extent, but the vast majority of them remain only casually interested in gaming.
I confess with pride that I am a casual gamer. I am passionate about relatively light, quick games that I can play occasionally as a social pastime. I seek nothing more — not organized play, deeper strategy, nor commitment to the hobby. In 2009, my wife, Melanie, and I were in a position where we were interested in business and investment, and we wanted projects to work on together. We saw the need for games targeted at people just like us. We wanted to make a positive impact on the industry by designing, publishing, and marketing a line of games that were accessible to a general audience but offered a fresh and interesting alternative to the types of games most people were familiar with.
So that’s what we did. In September of 2009, Stratus Games was born and one year later our first two games, Gold Mine and Launch Pad, hit the market. Since that time, I have immersed myself full time in developing, testing, publishing, and marketing several more games, as well as observing the goings-on of the industry. In doing so, I have gained unique insight on the board game industry from the perspective of a casual gamer. In my experience, I have observed six fundamental problems in the industry that must be fixed before board gaming can become a mainstream form of entertainment.
Next Page: The Problems