Marketing | Casual Game Revolution

Marketing

Every year the board game industry grows and incorporates more and more dedicated players. The last few years have been termed the "board game renaissance," and in a lot of ways, it truly is the best era in gaming thus far. By the time industry magazine ICv2 reports of the most recent figures (typically 10-20% annual growth since around 2008), a plethora of new board game publishers have already sprung up. With the growth of Kickstarter, starting a publishing company has become a lot more accessible for those that don't have the financial resources to afford printing thousands of copies of a game on their own.

Running a Kickstarter campaign is a lot of work. There are a plethora of hoops that a creator must jump through in order to be successful.